Captain Morgan has a huge worldwide Facebook following (around 1 million) and they love a bit of banter. Most wall posts, no matter how simple, always invoke some kind of reaction and number of 'likes'. Captain Morgan asked us to create a humorous Christmas campaign that would resonate with their audience and create some form of interaction and conversation.
Our Christmas campaign centered on creating some Christmas cards featuring the Captain in humorous festive scenes. We shot him in five different scenarios and gave each one a headline. Facebook fans were then invited to create their own funny headlines, our favourites of which would be immortalised in new designs that would be re-posted for fans to download. We also managed to squeeze in a little extra content on the shoot in the form of a New Year video.
The cards
These are the five cards featuring the launch headlines to get fans thinking of some new ones.
New Years video post
